I am just finishing with a logo design project and I thought I would share a few insights into my process and how a hand-lettered logo comes to life. If you are thinking of getting yourself a hand-lettered logo and hiring a lettering designer, or you are starting to letter your own logos and wonder how others do it, this post is perfect for you!
I will explain the steps I take to create a completely custom, hand-lettered logo design. So, first things first, I study the design brief.
The most important part of the process is the design brief. I would ask any potential client to fill out a short preliminary design brief for me to get us started. After I’m confident I understand the brand and what the goal of the project is I can move the second stage of the project, research.
Every project is different and the research stage gives me an opportunity to learn more about everything related to the business. In case of the gelato project, I learned more about Cyprus where the business is located, about how gelato is made, what is the difference between ice cream and gelato and anything and everything that crossed my mind that is connected to the clients business. And yes, I was craving gelato the whole time!
The reason I do this is not only to get a good background on the business, but also to get a ton of inspiration along the way. I especially like to research the city where the business is located and it’s architecture.
And now to the fun part, the sketching! This is the stage that takes the longest and that I enjoy immensely. I would start by just scribbling the ideas down and picking the ones that I think fit with the design brief which I will later refine.
Once I have all the sketches refined and scanned, it’s time to vectorize them. For this purpose, I usually use Adobe Illustrator and a lot of mouse clicking. The process is a little bit dull (which you can see in the video below) but it’s a perfect chance for me to catch up with some podcasts or audiobooks. (Yes, I listen to audiobooks, please don’t judge me. Any book is better than no book at all).
After all the samples are done they will be on their way to a clients inbox for feedback, and after a few rounds of revisions the logo will be finalized and delivered in a variety of formats.
A pretty simple process right? But the result is a completely unique a custom-made logo that tells a brand story. What more can you ask from a logo?